Any knowledgeable inbound marketer understands that once you have put in the effort to attract people to your website, the next significant step is to convert those visitors into leads for your company. But how can you persuade them to convert? This is where landing pages come to the rescue.
One of the most-asked questions is why it is essential to establish various independent pages visitors will send when they click on the “call to action” on your website. The answer is that landing pages take time, and you will need most of them.
This article will highlight why landing pages are an essential aspect you need to consider when marketing your brand.
What are Landing Pages?
In marketing, a landing page is usually a standalone page that serves a single and focused goal, separate from your homepage or any other page.
It’s the following step in the course of a visitor becoming a customer. Your landing page allows you to make a trade-in in exchange for supplying contact information. This could be a piece of information, a special offer, or a bargain.
Landing pages offer myriad benefits over a company’s website, making them an admirable lead generation and marketing means.
Importance of Having a Landing Page
Let’s look at why having a landing page is significant to your marketing process.
Expand Potential Leads
Landing page optimization is a terrific approach to boost your SEO and CRO while increasing brand recognition and driving qualified leads and visitors to your website.
According to a survey, landing pages are used by about 68 percent of B2B organizations to generate a consistent supply of leads for eventual conversion.
Generates Offers
Marketing offers and landing pages are inextricably linked. Your offers will do little to help you generate leads if they aren’t locked behind landing pages.
The concept is to have visitors to your website ‘pay’ you in contact information in exchange for something important such as an offer. Your landing page serves as the gathering instrument.
Improve Paid Search Campaigns
Click-through rates influence a successful Search Engine Marketing or paid search campaign, and landing pages affect click-through rates.
For example, you could employ a search engine marketing campaign to bid on keywords so that your company appears when someone types “bathroom remodeling” into a search engine.
This link could lead to your website’s homepage, but it will only bring visitors. You can create more leads by engaging a landing page rather than directing users to your website’s homepage.
Collects Prospect Demographics
The concept behind a landing page is that visitors must “pay” you in information to gain access to an offer. Though the material you seek will vary, most of it will include contact and demographic information.
However, the demographic data is as significant. It gives you information you need to get to know your leads more and segment them. This enables you to target their requirements, pain areas, and desires. It also allows your sales team to have more fruitful discussions. And, in the end, this will boost sales.
The Takeaway!
Moving forward with a digital marketing strategy might be one of the most beneficial expenditures you make for your company.
Including landing pages in your digital marketing toolbox is a wise decision that will help both you and your clients.